Institutions case study

Bauer media: is Europe’s largest privately owned publishing institutions. Bauer media UK reaches over 22 million UK consumers every week through the world-class multi-platform media and entertainment magazine brands such as Heat, Kiss, Empire, Magazine and Absolute radio. It creates and curates entertaining media specific to the audience’s tastes.

National Magazine co: has changed its name to Hearst magazines. This institution the largest digital publisher in the UK. Their reach extends to 1 in 4 UK women and 1 in 5b UK adults through their portfolio of 19 magazines and 26 websites. Hearst magazines feature, Elle, Cosmopolitan, company, best, and reveal.

Future Publishing: is a media company in 2006; it was ranked the sixth-largest media corporation in the UK. It publishes more than 30 magazines in fields such as videos games, technology, films and photography.

Time inc: is an American New York based publishing company. It publishes over 90 magazines including its most famous brand ‘Time’. Other magazines include Sports illustrated, travel & leisure, food & wine, fortune, people and more.

Condé Nast: this institution is a division of Adventure Publications. The company attracts more than 164 million consumers across its 20 print and digital media brands. Condé Nast prints famous magazine brands such as Vogue, Teen Vogue, Glamour, Allure and many more.

My Choice: The best institution for my magazine would be Condé Nast because it is a division for top list magazines such as Vogue and Glamour which can give me guidance with my own magazine. Condé Nast has a good reputation and is one of the most well known magazine institutions in the world. Therefore my chosen institution would be Condé Nast.

 

 

Magazine Style Models

I have found three style models for my own music magazine. I like features of each and will try and replicate them into my own magazine in order to make it look as professional and realistic as possible.

NME

No titleThis particular NME magazine is a style model for my own magazine as it represents the POP/R&B genre of music which is the same genre as my magazine. I like the use of colour cohesion in this magazine which makes it stand out and look effective. For my magazine I will try and create the same background as I think it look professional and different. It is versatile because it hasn’t just used a plain backgrounds which most magazines tend to do, it contrasts the light and dark shades to create a unique background which I like. Therefore I will aim to replicate this element into my own magazine.

Another element I like about this cover is the image. I like the fact that is isn’t just a head and shoulder shot and that you can see Rihanna’s body language and stance, this works well with the background lighting and is in a good location within the cover which bleeds off the page and Rihanna’s head is above the fold. I may use a medium shot like this one for my magazine.

I’m not to keen on the use of magazine title, column inch and callout because in my opinion there not in a great location especially the text of RIHANNA in the centre of the page. It takes up to much space and covers too much of the image, hence the reason why I won’t be replicating the use of text from this ‘NME’ magazine.

Billboard

tumblr_kwexhagO5s1qahlg8o2_1280I also like the cover of Billboard magazine. I particularly like the way the title is presented across the top of the cover in a fixed location. The way some letters have been filled in with colour is unique and very effective. This is my favourite feature of the magazine therefore I shall replicate this element into my own work. However, when I create my own music magazine front cover I shall hide some of the title with the image like some issues of Billboard magazine has done. I think it is an interesting look and represents that the magazine is very recognisable without the need to have the whole title visible and obviously I want my magazine to be recognisable therefore will replicate this feature also.

I like the whole composition of this magazine. I like the way the image is positioned over to the right of the magazine bleeding off the whole page, meaning that the blank area to the left of the cover is filled with a column inch and a callout. Therefore no text is completely covering the image.  Therefore this may be something I replicate from this Billboard magazine.

Rolling Stone

xI like this particular Rolling Stone magazine because the layout of the magazine is unique and the positioning of the image works with the text. Again i like how a section of the heading is hidden by the image of Rihanna, this shows that the magazine is so well known that the whole title doesn’t have to be on show for people to recognise the magazine brand. This feature is something i am going to replicate within my own magazine cover.

Another reason I like this magazine is down to the colour cohesion. The natural black, brown and orangey tones work well together to create a warm simplistic feel to the magazine. The bright red title stands out which is quite effective.

Contents page mock up

This is my contents page i kept the same colour scheme and style of font as my front cover so the audience can clearly see it is from the same brand. I included in two of my own photos which relates to the ‘student’ genre of magazine, they bleed off the page and are in a location which works well as a contents pagewhole composition. I made this contents page quite basic as it was only a mock up but made sure i included all the relevant features that a contents page contains. For example the clear heading ‘contents’ and the name of my magazine featured below to clearly state my magazine’s brand. I  Used the colour black for the word ‘contents’ as it makes it stand out,i also used a black font for the heading of each articles again to make it stand out. Beneath the headings i used a small purple/pink colour font to briefly describe what the article is about but made sure to not give too much information away. Overall i am happy with my student magazine and contents page as in my opinion they look quite realistic to magazines which are out now and have all the features that modern magazines have. Also i made sure that the colour scheme and font flows through the cover and contents page to make it look part of the same magazine which i think i have done considering it was my first proper time at using Photoshop.

Interesting Puff, callout and Column inch

Puff

mollie-cosmo1Cosmopolitan magazine frequently use puffs as a feature on their magazines front cover. The use of puff here is effective and is interesting because the puff in pink corresponds well and is the same colour as the important fonts within the cover which makes the reader think that the text inside the puff is important as well. The circle puff adds more creation and shape to the cover and bleeds of the page, the location of the puff is positioned so that half of it is above the fold and half is below the fold which works well within the composition of the magazine. It is not to big and not to small. The yellow puff contrasts  against the magazines colour scheme which makes it stand out.The fact that the puff is not a complete cirlce and is slightly folded over at the top makes it look like a sticker. I think this is interesting and i may choose to replicate a puff similar to the one used here.

Khloe_Kardashian_Cover_for_Cosmopolitan_Magazine_Australia_February_2014Again ‘Cosmopolitan’  magazine use a circular puff bleeding off the page, the exact same colour to the heading. One thing that these two magazine covers have in common is that the top half of the puff is located above the fold and covering the celebrity arm. I think that by having a puff the same colour as the title of your magazine, it makes it look more professional and look effective as other than the image the magazines heading is usually the first thing people see when they look at a magazine, therefore having a puff the same colour as the heading that will be the next thing the audience will notice. I like the fact that these to puffs are the same colour as the title and a circular shape which is why i will replicate this style into my student magazine or any future work i do which will be relevant for adding in a puff.

Callout24womens-web-vogue-slide-GQ7A-jumbo (1)

In this magazine ‘Vogue’ uses an interesting callout “think you know Lady Gaga? think again” the use of direct address “you” draws the audience in and engages them into thinking that the magazine is talking to them. This makes the reader more inclined to buy the magazine as they connect to it through this use of direct address. In addition the questioning makes the reader really think about it and answer it in their minds hence why the word “think” is used in callout. The fact that “Lady Gaga” is in a larger capitalized font exaggerates that the magazine features Lady Gaga. This callout is interesting as it grabs the readers attention straight away therefore this could be something i replicate in a similar way when producing my own work

Column Inch taylor-swift-bliss-magazine-cover

There are various column inch’s present in ‘Bliss’ magazine cover. This shows that there are lots of articles that the audience can read if they buy the magazine. Putting lots of content in the column inch automatically makes the audience assume there will be lots of content in the magazine and therefore they will be more likely to buy it. In addition to this the column inch gives hints about the content of articles but doesn’t give away the main details so the audience will be eager to find out more.The column inch i particularly like is the text beneath the image in the bottom right side. I think its interesting how ‘Bliss’ has made rectangular shapes the same colour to the heading to make them stand out. The shapes have names of celebrities which will be included in the context of the magazine. It is an interesting and different way of making text stand out which is a unique feature compared to most magazines. Consequently this is a feature which i may replicate in my own work.